Starting a business online is exciting. You set up a page, post a few products, and wait for the sales to roll in. But weeks pass… and nothing. If this sounds familiar, you’re not alone. Many new businesses jump online with big dreams but hit the same wall. The big question is what’s the No1 mistake new businesses make online?
Focusing Only on Selling Not Building Trust: Most new businesses treat their social media pages like digital market stalls — constantly posting “Buy this!” or “Promo ends today!” But here’s the truth: People don’t buy from pages; they buy from people and brands they trust. When your page is all about selling, it feels cold and pushy. But if you focus on building trust, value, and connection, your audience is more likely to support you — and recommend you to others.
How to Avoid This Mistake:
- Share Helpful Content
Instead of only posting products, educate your audience. If you sell skincare, post tips on glowing skin. If you sell food, share easy recipes
- Show Behind-the-Scenes
Let people see the real you. Show how your product is made, packaged, or the story behind your business.
- Engage, Don’t Just Post. Reply to comments, ask questions, run polls. Create conversations, not just announcements.
- Share Testimonials . Let happy customers do the talking. Testimonials build credibility fast.
- Be Consistent . One post a month won’t cut it. Stay visible. Show up regularly so people remember your brand.
Final Thoughts:
Sales come from relationships. Before you ask people to buy from you, show them why they should trust you. Focus on value, and the sales will follow.
Want help creating content that builds trust and sells? Harrimark LTD can help you grow your brand online — the right way.